Homeowners buying windows and doors are spending real money on something they will look at every day. Photos help, but video shows what photos miss: the old sash that would not open, the new door that closes with one finger, and a neighbor explaining why they chose you. That builds trust before the first call.
Plan the shot list at the measure appointment. Before any work starts, film each opening from outside and inside, from a spot you can find again, such as the corner of the driveway or a hallway door. Capture the problems the homeowner cares about: fogged glass, rotted sills, a sticking slider, a door with daylight around it. On install day, grab a few seconds of the old unit coming out and the new one going in. When the job is done, film from the same spots in the same light, ideally at the same time of day. For the testimonial, ask the homeowner two or three plain questions on camera: what was wrong before, why they picked your company, and what they notice now. Use a phone on a small tripod, shoot horizontal for the website and vertical for social, and clip a small mic to their shirt. Wind and street noise ruin more videos than bad lighting. Get a signed release before you post anything. Edit in CapCut or a similar free app. Open with the best before shot, cut to the homeowner, then show the reveal. Keep website versions to about a minute and social cuts shorter. Add captions, since many people watch with the sound off, and put your company name on the last frame. Then put each video where buyers look. Embed it on the matching service page, such as the patio door or replacement window page, upload it to your Google Business Profile, and post the vertical cut on Facebook and Instagram. A video on the page next to the quote button does more work than one buried on a channel nobody visits.